FEATURED
Case Studies
Explore the following case studies to gain insights into my design process and the tangible benefits delivered by these solutions.
From competitive analysis and ideation through design, documentation and roll out, I led internal creative design direction for StubHub's first major rebrand in 10 years.
Partnering with a seasoned copywriter we were tasked with reimagining Evernote’s largest recurring campaign for the New Year to drive seasonal bookings.
Weebly’s Design system refresh supported our ongoing focus on e-commerce, driving awareness and consideration by putting our creative entrepreneurs front and center.
As ShyftLabs transitioned out of their early start up phase they reached out to me to create a scalable brand identity system to support future marketing and sales efforts.
Seeking a deeper understanding of their consumer base, Pulse aimed to uncover the mindset and motivations of collectors and determine how to position themselves effectively against both licensed and unlicensed competitors.