Weebly Brand Refresh

Role: Creative Direction, Design

Internal Brand, Growth, and Product Teams

A cross functional team effort, Weebly’s Brand refresh helped support our ongoing focus on commerce, driving customer awareness and consideration by putting our creative entrepreneurs front and center addressing their motivations, mindset, and needs. Additionally these changes enabled greater overall harmony and flexibly within our product and marketing design systems. My roles for the project included creative direction, design, documentation, production, and roll out of the visual identity system. The refresh included logo refinements, updated and unified typography across brand and product, an expanded and refined color pallet, new customer photography, illustration guidelines, new brand attributes, and accompanying voice and tone guidelines.

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Stubhub Global Rebrand

Role: Creative Direction, Design

Agency: Goodby Silverstein & Partners

Copy: Rebecca Faulkner

StubHub's second major rebrand within 2 years time paralleled the launch of our first global brand campaign.  Working with our agency associates Goodby Siverstein & Partners our internal brand studio and product design team moved from initial creative exploration to launch in about 6 months time. My roles for the project included creative direction, design, documentation, production, and roll out of the visual identity system. The previous rebrand helped StubHub transition from a transactional platform primarily focused on sports to a destination for event discovery of all types. The 2016 rebrand was focused on further evolving the brand to give it multi-faceted global appeal focused on the emotion, passion, and human connection of the live event experience itself. 


StubHub Rebrand 2015

Role: Creative Direction

Design Agency: Duncan Channon 

Copy: Rebecca Faulkner

From competitive analysis and ideation through documentation and roll out, I worked closely with our agency partners at Duncan Channon on StubHub's first major rebrand in 10 years. This rebrand focused on evolving the perception of StubHub as a sports focused secondary ticketing marketplace to an event discovery destination to "help fans find fun" via our personalized, mobile-friendly and fan-focused product. 

This project included a logo re-design, brand voice guidelines, new color pallet and usage guidelines, typographic guidelines, imagery/photography guidelines, iconography/illustration/info-graphic guidelines, product and program identity development, co-branding guidelines, and more. 


StubHub NoMoFoMo @ Outside Lands 2015

Role: Creative Direction, Design

Agency: Mosaic

Copy: Rebecca Faulkner

An unforgettable 3 day event experience at Outside Lands music festival in San Francisco CA.  Featuring acoustic sets from artists like Broods and Langhorne Slim, DJ sets from the legendary Hot Chip, and Giraffage, live improv from the Upright Citizens Brigade, epic dance parties, live band karaoke and much more! What NeonTommy called "The best idea in the history of festivals", read more about the event in the LA Times. I was proud and honored to have worked on this project with such a talented team providing pre-production creative direction/design support and attending the event with our amazing fans.

StubHub Music Experience @ SXSW

Role: Creative Direction, Design, Photography

Agency: Duncan Channon

The StubHub Music Experience rolled into Austin as StubHub’s splash onto the music and editorial content scenes. Featuring exclusive interviews with up and coming bands, the focal point of the activation was a concert series at Clive bar. I oversaw the conceptualization/ideation, development and execution of brand elements for all creative assets. This included venue signage, in-event promotional video reel featuring SXSW maps and artist recommendations, event activation footprints, marketing collateral (hand outs, SXSW maps), online advertising, and a responsive landing page featuring event line up and editorial artist content.  On location in Austin, TX leading up to the activation I provided last minute creative direction/design support to the operations team and acted as event photographer/brand ambassador over the course of the 3 day event.

Only Good Surprises Campaign

Role: Creative Direction

Agency: Duncan Channon

In an increasingly competitive secondary ticket marketplace, StubHub sought to differentiate itself and increase preference with sports and music fans with the Only Good Surprises Fall 2014 media campaign. I oversaw the ideation, development and execution of campaign key art for all creative assets, ensuring a seamless visual expression of the campaign across all channels.

StubHub SuperBall 2015

Role: Creative Direction, Design, Photography, On Site Brand Ambassador

Agency: Duncan Channon

In the sixth year of StubHub’s ultimate tailgate party, I oversaw the conceptualization/ideation, development and execution of brand design in the development of all creative assets. This included venue signage, in-event promotional video reels, interactive social displays, Event activation footprints, marketing collateral (hand outs, ticket inserts, gift cards), online advertising, and responsive pre/post transactional landing pages. On location in Glendale AZ leading up to the event I provided creative direction / last minute design support to the operations team and acted as event photographer and brand ambassador during activation. 

The StubHub NextStage Concert Series

Role: Creative Direction, Design

Agency: Duncan Channon / Layer Media 

StubHub took music to the next stage in its largest music initiative yet supporting emerging artists while giving access to true music fans.  Launching with its first self-produced and self-ticketed live concert event, the NextStage Concert Series included five cross-country dates in the series that raised money for the Mr. Holland’s Opus Foundation and local schools in each market.  For this project I oversaw the conceptualization/ideation and production/deployment of all creative assets.  This included venue signage, in-event promotional video reels, print collateral (hand outs, ticket inserts, gift cards), online merchandising, responsive pre/post transactional landing pages, and editorial/social content.