About
A seasoned visual storyteller with over 15 years of experience crafting emotionally engaging brand/marketing creative while building systems that make this process efficient and scalable. A proven background in strategy and hands-on execution: Brand, Campaign, GTM/Product, Content, Social, Lifecycle/Customer Journey, OOH, and Growth Marketing chops.
A patient design advocate, communicator, and educator that articulates data driven rationale behind decisions. Experienced managing in house and agency based creative teams, collaborating cross-functionally, and executing independently as needed.
Career highlights
I’m currently freelancing providing research, design and creative direction for a sports collectable and entertainment ticketing brand.
While contracting at ShyftLabs I led the ideation, design, development and documentation of the organization’s brand identity system.
Within Evernote’s Global Brand Studio I worked on integrated cross channel marketing creative, setting a company record for seasonal marketing campaigns (Bookings +14% vs PY, New Users +31% vs PY). Additionally, I designed a highly successful habit / engagement journey that created significant growth in both weekly and daily active users.
At EarnUp I completed hands-on design work and led the creative direction for a suite of financial wellness products. I built out our brand design language/workflows, completed an end-to-end rebrand and site redesign, as well as creating a differentiated B2C brand for their mortgage data analytics platform.
My experience at Weebly providing design and creative direction for data-driven marketing initiatives fueled business growth. This contribution helped the organization shift its focus from its site builder to a fully integrated e-commerce solution leading to an acquisition by Square Inc.
While working as Associate Creative Director at StubHub, our team led 2 re-brands that helped drive global expansion, increased engagement, and strong brand metrics.
During my tenure at Ticketmaster/Live Nation, my team supported a client portfolio of several hundred top-tier artists and entertainment brands with a diverse array of creative services.