StubHub + Jennifer Lopez

Billboard just wrote an interesting piece "StubHub to Sponsor Jennifer Lopez's Las Vegas Residency: Exclusive" detailing Stubhub's partnership with Jennifer Lopez and Caesars Entertainment Planet Hollywood. 

I worked on this partnership (creative direction, design) from helping define the look and feel of the pitch though co-branded email marketing, responsive landing pages, site merchandising, social assets, and ongoing design/production support.