Let your fan out

ADWEEK just wrote an interesting article aptly titled "StubHub's Amusing New Ads Feature Ticket Buyers and Their Insane Mini-Me's Letting their fan out at the wrong time" on our all new brand campaign (R.I.P Ticket Oak) that officially launched last night on ESPN's Monday Night Football.

"The ads will air on broadcast and cable through the fall, and StubHub plans an online-only video in October, along with digital, social, radio and other outreach. The "Let your fan out" campaign takes the place of the beloved-in-sports-circles Ticket Oak, which had been a StubHub mascot for several years, and attempts to broaden the company's audience and make it more mainstream." 

I worked on this campaign evaluating the initial concept pitches from our agency partners, script and animatics production, focus groups across 5 major markets, pre and post production, editing, retouching, etc. providing creative direction along the way. It has been a great experience being a part of all the hard work that goes into creating a campaign like this and seeing a creative vision come to life.