I always vary the level of fidelity of my initial sketches before moving into Illustrator for lining, color, shading, etc. Some may be rudimentary to lock in proportions/pose while others contain many small details I use as notes to inform my work in Ai. I strive for visual balance over symmetry preferring organic shapes to metric calculations. From my experience there is no ‘right’ way, context always informs process and leaves room for experimentation along the way.
Check out this hero video we put together at Weebly as part of our content marketing efforts showcasing local entrepreneur Ely of Ruthworks SF. The crew had a blast getting to know Ely, learning about his motivations, creative process, and how he interacts with our product. Shout out to our amazingly talented Head of Videography Oliver Hamilton for all the hard work.
I’m experimenting with some new illustration techniques and dot stippling putting my trusty Rotring 4H and Copic Multiliner SP’s to work. More to come.
Here are a couple of fun animated GIF illustrations I created for our Hack Week project at Weebly, our team placed in the finals for our gamification toasts/notification concept. It was a blast getting a functional prototype up in such a short period of time and working with our talented team of engineers.
I recently completed an intensive 10 day WFR (Wilderness First Responder) course from NOLS Wilderness Medicine (a long time bucket list item). Alongside lifesaving backcountry skills and certifications, NOLS puts heavy emphasis on leadership, team building, risk/crisis management, and effective improvisation with constrained resources. I met an incredible group of people from around the world preparing to lead wilderness trips, multi year global sailing expeditions, search and rescue operations and more. If you have the time and opportunity I highly recommend checking out what NOLS has to offer!
The StubHub 2016 rebrand was a massive undertaking I was lucky to be a part of. Working with our agency associates Goodby Siverstein & Partners we moved from initial creative exploration to launch in about 6 months time. My roles for the project included creative direction, design, documentation, production, and roll out. Marketing Land recently came out with an interesting piece covering the project. The article A CMO’s View: StubHub rebrands itself to show it is “more than just a ticket” contains background for the strategic shift as well as a Q&A with our CMO Jennifer Betka.
Check out the new TV spot produced by Goodby Siverstein & Partners below.
"StubHub's #FestivalPro Insider Tour will make stops at the best summer music festivals this year, including Hangout, BottleRock, Bonnaroo, CMA Festival and Firefly."
Check out the teaser video below for the festival campaign and social influencer contest I worked on (creative direction, design ideation, responsive landing page, site and social promotion). Thrillist did and excellent write up on the social contest titled "StubHub will pay you $5,000 to Snap and Instagram summer music festivals".
Billboard just wrote an interesting piece "StubHub to Sponsor Jennifer Lopez's Las Vegas Residency: Exclusive" detailing Stubhub's partnership with Jennifer Lopez and Caesars Entertainment Planet Hollywood.
I worked on this partnership (creative direction, design) from helping define the look and feel of the pitch though co-branded email marketing, responsive landing pages, site merchandising, social assets, and ongoing design/production support.
A quick self portrait before I head out to wish you all a Happy Halloween.
ADWEEK just wrote an interesting article aptly titled "StubHub's Amusing New Ads Feature Ticket Buyers and Their Insane Mini-Me's Letting their fan out at the wrong time" on our all new brand campaign (R.I.P Ticket Oak) that officially launched last night on ESPN's Monday Night Football.
"The ads will air on broadcast and cable through the fall, and StubHub plans an online-only video in October, along with digital, social, radio and other outreach. The "Let your fan out" campaign takes the place of the beloved-in-sports-circles Ticket Oak, which had been a StubHub mascot for several years, and attempts to broaden the company's audience and make it more mainstream."
I worked on this campaign evaluating the initial concept pitches from our agency partners, script and animatics production, focus groups across 5 major markets, pre and post production, editing, retouching, etc. providing creative direction along the way. It has been a great experience being a part of all the hard work that goes into creating a campaign like this and seeing a creative vision come to life.
Bringing the first week of the school year to an uplifting close, today I took part in a very special presentation and reveal of over $20,000 worth of musical instruments to the students of Oakland’s Martin Luther King, Jr. Elementary, featuring a surprise performance by popular recording artists The Family Crest. Working in partnership with The Mr. Holland’s Opus Foundation (MHOF), StubHub awarded nearly 400 students, staff and district executives on hand. Presentations offered words of praise and inspiration to the students and faculty for the well-deserved donation to the school and the music teacher, Alison Streich, who received Oakland Unified School District’s Teacher of the Year Award this past year.
Being able to support our NextStage Social Good program with creative direction, design, and photography is immensely rewarding and one of the many reasons I enjoy working with StubHub. Read more about the program here and make sure to check out our partner the Mr. Holland's Opus Foundation.
I worked closely with our agency partners at Duncan Channon on StubHub's first major re-brand in 10 years (my roles included research, creative direction and design) from competitive analysis and ideation, through documentation and roll out.
This project included a logo re-design, brand voice guidelines, new color pallet and usage guidelines, typographic guidelines, imagery/photography guidelines, iconography/illustration/info-graphic guidelines, product and program identity development, co-branding guidelines, and more). It was an absolute pleasure working with the incredibly talented D/C team. Check out the case study on there site.
Last weekend StubHub kicked off an unforgettable 3 day event experience at Outside Lands music festival in San Francisco CA. Featuring acoustic sets from artists like Broods and Langhorne Slim, DJ sets from the legendary Hot Chip, and Giraffage, live improve from the Upright Citizens Brigade, epic dance parties, live band karaoke and much more! What What NeonTommy called "The best idea in the history of festivals" Check out the full line up here and read more about the event in the LA Times. I was proud and honored to have worked on this project with such an amazing team.
Our new app for the Apple Watch was recently promoted by Apple as a featured music app. Check it out below!
Props to fellow eBay Inc employee Ben Brucker for taking the initiative to bring some creativity and self expression into our workplace. While I had no involvement with this project, my team and I work with Ben and their creative group on a daily basis. I am proud and inspired to work with such talented creative individuals. Read more about the inspiration and process behind Ben's project on Buzzfeed.
I'm packing my bags and flying out tomorrow. Drop by our event and say hello if you're in Austin!
Three days. More than two dozen bands. And an inside look at what’s hot at SXSW. Starting on March 17, rock out with your favorite bands at the Culture Collide on Rainey Street, then get the StubHub-exclusive scoop on what the artists themselves can’t miss. This is the #StubHubMusic Experience!
Update: Check out the recap videos below!
As a creative I am immensely critical of my own work, especially my personal work. There are those pieces you pick up and put down, pixel push for months on end driven by the firm belief that its not quite finished or does not fully capture your original intent. Today I am sharing with you two of those such pieces in their unfinished state.These were designed as 20x30 posters to be printed on canvas as part of a series exploring vintage style illustration, anatomy, texture and geometry.
The first image contains a tessellation of my logo re-creating itself, positive space elements extracted from the flower of life form from which my logo was derived, and phases of the moon.
The second image relies more heavily on textures to support its form and again contains the positive space contained within the flower of life form.
I will continue to push and pull, add and subtract from these images until I feel they are just right at which time they will claim a place in my design portfolio. Until then enjoy them in their unfinished state.
A follow up post regarding my ongoing re-branding project. Just received my freshly re-designed business cards from the printer today featuring my new logo. Matte finish, corner dye cuts and black on black spot UV coating. Please note I have scrambled the phone number in the image of the cards, if you are trying to reach me please do so via email or the contact form on this site.
You may have noticed I recently re-designed my logo as part of an ongoing re-branding project I have been working on when I am not busy keeping my clients happy. What you may not know is that the graphic element in the logo is derived from the "flower of life", an ancient geometric pattern dating back to The Temple of Osiris at Abydos, Egypt that many cultures consider sacred. The flower of life is believed by some to depict the fundamental forms of space and time and appears in the temples, art, and manuscripts of cultures from all over the world.